10 Survey Electronic mail Examples I Love (for Your Inspiration)

I not too long ago had a pleasing expertise at a neighborhood restaurant. Everybody I interacted with was pleasant, the service was quick, and my meals was wonderful.

Not lengthy after I bought dwelling, I noticed an electronic mail from the restaurant within the inbox. It was a request to take a survey to inform them about my expertise. And I used to be greater than thrilled to share my constructive suggestions.

As a bonus, I used to be additionally entered to win a present card only for sharing my opinion.

For companies of all industries and sizes, sending surveys is crucial. Surveys inform every little thing from buyer expertise to product ideation to advertising technique. However it’s good to be sure to’re distributing them the precise method.

Whether or not you need to accumulate information for market analysis or run a buyer satisfaction survey, selling your survey in an electronic mail is a direct method to generate responses.

Under, I compiled an inventory of the very best survey electronic mail examples I’ve acquired from corporations. I additionally broke down the profitable components of those emails and created a template so that you can ship your survey electronic mail.

The Greatest Survey Emails: 10 Examples to Copy

To seek out the very best survey electronic mail examples, I scoured my inbox. Why? I needed to see surveys that bought an precise buyer (me) to open the e-mail and reply to the survey.

And since survey emails come in numerous shapes and varieties, I’ve organized them into the next classes:

• Rewards-based.
• Time-based.
• Requesting assist.
• Embedded.
• Survey reminder.

Listed here are my favourite survey emails that landed in my inbox and the weather I believe it is best to emulate in your following emails.

Rewards-Primarily based

1. Birdy Gray

Topic line: Your likelihood to win $1,000!

I discovered myself on the Birdy Gray web site lots final 12 months (shout out to my fellow 2024 brides) and finally turned a buyer, so, naturally, I ended up on their electronic mail advertising listing.

The bridesmaid gown firm not too long ago despatched a survey to its listing that provided an opportunity to win an Amazon reward card value $1,000.

Birdy Gray is aware of that asking for suggestions means asking individuals to take outing of their days (10 minutes, to be actual) so that they get proper to the purpose.

The physique copy is brief, and the reward is bolded to emphasise the potential winnings chances are you’ll get by finishing the survey. I additionally respect how large and clear the CTA button is.

What I appreciated: $1,000 is some huge cash for anybody, however this reward is particularly attractive for brides whose funds could also be taking a success from planning a marriage.

2. Contra

Topic line: $500 to your ideas on pricing 🤑

This survey electronic mail instance from Contra leads with the reward. Making “$500” the very first thing individuals see within the electronic mail’s topic line is a good way to seize subscribers’ consideration instantly.

I additionally just like the personalization and rationalization for why they’re operating a survey — to assist them construct a product that “will get you paid what you’re value.” As a freelancer, that is music to my ears.

Contra is a software for freelancers, they usually make that clear in all of their messaging, together with this survey electronic mail.

What I appreciated: The graphic within the electronic mail’s physique is eye-catching and on-brand with Contra’s general type. Extra importantly, the picture hyperlinks to the survey.

That is an thrilling method to immediate subscribers to take the research, particularly contemplating it poses a query.

Time-Primarily based

3. H-E-B

Topic line: Inform us what you assume – 3 min survey

If you happen to’re unfamiliar with H-E-B, it’s a Texas-based grocery chain. Final 12 months, Meals & Wine even named it the very best grocery store within the US.

And I’ve bought to say, the shop’s electronic mail advertising is as high tier as its nationwide rating. I store at H-E-B weekly, each in-store and curbside, and I obtain this survey electronic mail after each curbside order pickup.

Within the topic line, it’s smart to let subscribers know that the survey shouldn’t take greater than three minutes to finish. The physique copy is evident and easy, too.

It begins with a query to get you pondering, then prompts you to take the survey to assist them enhance your future journeys to the shop.

What I appreciated: The grocery retailer sends this survey electronic mail earlier than I depart the parking zone, growing the probabilities that I’ll reply whereas my expertise is on my thoughts.

4. Quince

Topic line: Query for you

Whereas the topic line for this electronic mail from Quince doesn’t explicitly say how lengthy the survey will take, to me, it’s implied. Once I learn the topic line, “Query for you,” I count on to reply one fast query.

The whole electronic mail is brief and candy, from the topic line to the physique copy. It even contains an opportunity at a reward for finishing the survey: a $50 reward card.

In my expertise, reward playing cards are a superb method to entice clients to finish your survey.

What I appreciated: This electronic mail virtually appears like a private electronic mail from a co-worker after I see it in my inbox. Some individuals might not like this as a result of it doesn’t stand out as a lot as different model advertising emails, however I respect the simplicity.

Requesting Assist

5. Superpath

Topic line: 🚨 We want your assist: Our annual wage survey is dwell

There are a handful of conditions the place I believe it’s applicable to make use of the pressing alarm emoji (your retailer’s 20 % off sale will not be one among them), and this electronic mail from Superpath matches the invoice.

Superpath is a membership group and an unbelievable useful resource for the content material advertising trade.

Yearly, they launch a wage survey that helps content material entrepreneurs (full-time workers and freelancers like myself) perceive market charges and negotiate higher pay.

To conduct this survey, Superpath wants information from the group, they usually ship emails just like the one above to generate responses.

What I appreciated: Superpath is community-driven, so it is smart to be clear when asking the group for assist. In spite of everything, the survey outcomes will likely be informative for group members, so we’re blissful to contribute.

6. Spindrift

Topic line: Your concepts, our subsequent taste. Assist Spindrift create the following large factor!

As a substitute of asking for suggestions, glowing water model Spindrift took their survey electronic mail additional by asking clients to assist them select which flavors so as to add to their lineup.

Placing your clients within the driver’s seat creates a way of pleasure. Utilizing “your concepts, our subsequent taste” within the topic line is a compelling method to improve electronic mail open charges.

If you happen to’re a fan of the model, collaborating on this survey could be a enjoyable method to become involved and have a voice within the model’s future merchandise.

What I appreciated: Relatively than providing an opportunity to win a present card or a big sum, Spindrift reductions your subsequent buy for finishing its survey.

This assured reward ensures respondents get one thing in return for the time spent offering suggestions.

Embedded

7. Wave

Topic line: Would you suggest Wave?

Need to improve the variety of responses to your survey? Embedding your survey inside the electronic mail makes it even simpler for patrons to reply as a result of it reduces the steps they have to take to take part.

Take the survey electronic mail I acquired from my invoicing software program, Wave.

For starters, I like that it’s customized with my first identify. Second, it’s a simple electronic mail asking me to rank how seemingly I’d suggest Wave to a good friend.

If you click on on Wave’s embedded survey, it hyperlinks to a survey touchdown web page the place you’ll be able to add extra detailed suggestions earlier than you submit your response:

What I appreciated: As a Wave person, I can inform that this electronic mail survey got here from the platform as a result of the branding is constant.

This familiarity reassures me that the survey is legit and never spam and that Wave cares about the way it presents itself to its clients.

8. Mangools

Topic Line: Mangools wants your assist!

Mangools, an web optimization software I used to make use of, despatched this survey electronic mail to gather suggestions from former clients. The message is brief and to the purpose, however you’ll be able to reply to the survey instantly because it’s embedded within the electronic mail.

The query on this electronic mail is simply one of many survey questions. Clicking on the embedded survey query results in the entire eight-question survey on Typeform.

On common, individuals are keen to reply between seven to 10 questions when finishing a survey, so this survey from Mangools hits the candy spot.

What I appreciated: Apart from the comfort of the survey being embedded within the physique of the e-mail, I appreciated how fast it was to reply. This survey solely took me a few minute to finish (one minute lower than the estimated time they listed!).

Survey Reminder Emails

9. Accounting Right this moment

Topic line: Your reminder to take our survey

The primary line of this electronic mail from the publication Accounting Right this moment sums up precisely why you could ship a survey reminder: all of us get busy.

Emails get misplaced in individuals’s inboxes, particularly emails from manufacturers, so it’s a good suggestion to ship a number of reminder emails for surveys that should be accomplished by a selected date.

This survey reminder electronic mail provides a easy message and nudges clients to take their survey.

The e-mail additionally outlines the alternative ways to take the survey — both click on the CTA button or copy and paste the survey hyperlink in your browser — and what respondents will obtain for his or her time.

What I appreciated: This was the primary time I’d seen an optionally available donation in lieu of a present card for collaborating in a survey. If you understand your clients are charitable, this might be a superb method to encourage survey responses.

10. Adobe

Topic line: Reminder: Sam, Adobe wants your suggestions

Right here’s one other survey reminder electronic mail from Adobe I discovered in my inbox.

I discover reminder emails like this one useful as a result of, oftentimes, I miss the unique electronic mail. The topic line grabs my consideration by utilizing my identify and refreshes my reminiscence in regards to the survey.

The physique of the e-mail begins with a customized introduction after which describes why they’re gathering suggestions. I additionally like how Adobe used bullet factors to stipulate the potential prizes for collaborating.

Bulleted lists are a lot simpler to scan should you’re skimming an electronic mail.

What I appreciated: As a continual worrier and overthinker, I respect the reassuring message on the backside of this electronic mail.

Adobe lets subscribers know that in the event that they full the survey, they’re mechanically entered into the drawing and may ignore the reminder electronic mail.

Methods to Write a Survey Electronic mail (+Template)

After analyzing survey emails from my inbox, listed here are the weather I’ve discovered work finest. I’ve additionally included a template you could copy to your subsequent survey electronic mail.

Topic Line

The purpose of selling your survey in an electronic mail is to generate responses, so the topic line is arguably crucial half. Give you a survey electronic mail topic line that entices your clients to not simply open the e-mail but in addition take the survey.

When brainstorming topic traces, take into account what your purpose is. Do you need to accumulate suggestions to make their expertise higher? Are you in search of function concepts to your product?

Emphasize how essential your clients’ enter is by asking for his or her assist in the topic line.

In case your purpose is to get as many responses as potential to extend your pattern measurement, you’re in all probability providing a reward. On this case, spotlight the reward in your topic line.

In my expertise, seeing a financial reward in an electronic mail’s topic line makes me open it instantly.

Personalization

Personalization begins with addressing your clients by identify, nevertheless it goes past that. Your surveys will produce extra particular and helpful outcomes in case you are sending them to the precise individuals.

Use segmentation to create completely different surveys for various eventualities. For instance, within the survey electronic mail instance from Mangools that I shared above, the survey was despatched to former clients.

Accumulating suggestions from people who find themselves now not clients of your product helps you perceive why individuals left and what you possibly can do to enhance your product or convey clients again.

Physique Copy

A survey from HubSpot discovered that 10-14 minutes is the ideally suited size for a survey. Issue this in thoughts when writing your electronic mail physique copy — you don’t need to add extra time to the expertise should you don’t need to.

Hold your message brief and easy. Let your clients know that you simply’re in search of suggestions and the way it will profit them. Bonus factors should you can provide them an estimate for a way lengthy the survey will take them to fill out.

Survey CTA

After you’ve satisfied clients to open your survey electronic mail, the following most essential factor is the survey CTA. You need to make it as simple as potential for patrons to take your survey, so don’t disguise the hyperlink or bury the lead.

Add a transparent and easy-to-find CTA button to your physique copy. Or, higher but, embed your survey into the e-mail.

Emphasizing the Reward

If you happen to’re providing a reward for taking the survey, wrap up your electronic mail with a reminder of what the reward is. Emphasize the reward by utilizing a daring font or a graphic so it stands out if individuals are skimming their emails.

Sending a Reminder

If you happen to want responses or suggestions by a sure date, plan to ship not less than two reminder emails. Construction one as a follow-up to your authentic survey electronic mail and one other as a “final likelihood” to reply.

Even when your survey doesn’t must be accomplished by a sure date — for instance, should you accumulate buyer suggestions on an ongoing foundation — it doesn’t harm to remind clients to share their ideas.

Survey Electronic mail Template

Hello [First Name],

Your opinion is effective to us. To assist us enhance your expertise, we put collectively a brief survey so that you can share your ideas. It shouldn’t take multiple or two minutes, tops!

The very best half? You’ll be mechanically entered for an opportunity to win a $100 reward card.

Please submit your response by 2024-03-06T12:00:00Z to be entered into the drawing.

Thanks!

[Your Team]

Sending Your Survey

Survey emails are an important a part of buyer analysis. When you will have deeper information about your clients, their opinions, and their needs or wants, you’ll be able to tailor every little thing out of your advertising to your merchandise to them.

In my expertise, the survey emails that I used to be most definitely to take grabbed my consideration with a strong topic line, provided a reward and made it fast and straightforward to take part.

When sending your survey over electronic mail, bear in mind the important components of electronic mail construction.

Your topic line ought to be attractive and customer-focused, the reward (should you’re providing one) is emphasised, and the CTA to take the survey should be easy and straightforward to seek out.