Bombardier has revealed a brand new model id anchored by the evolution of the corporate’s brand. As the highest title in enterprise aviation, Bombardier is now solely devoted to crafting, setting up, and sustaining the best enterprise jets globally.
Bombardier New International Model Identification Launches Towards Formidable Horizons
The brand new model id will emphasise and drive ahead the corporate’s distinctive strategy, prioritising prospects, and stakeholders, and fostering a novel sense of group and closeness.
The corporate is thought for its top-notch enterprise jet lineup, expanded service community, and thriving Defence workforce. All through its historical past, the model has stayed true to its revolutionary spirit and household values. The brand new model id celebrates the success of Bombardier’s devoted groups, who constantly ship high-performance jets and distinctive service worldwide.
Éric Martel, President and CEO of Bombardier, mentioned, “Right now is a historic second for greater than 18,000 extremely proficient and passionate Bombardier workforce members. Our iconic firm is trying ahead with confidence and an revolutionary spirit, two notions captured elegantly in our new brand and model evolution.”
He added, “Our purchasers worldwide are leaders who form the world and who count on us to ship a very memorable expertise. When asking them what units Bombardier aside, the notion of ‘like household’ comes again again and again as a real differentiator.”
Martel expressed, “Lastly, Bombardier wouldn’t be the place it’s at the moment with out the perfect individuals. They’re true masters of their craft, bridging a number of the world’s most complicated expertise with a extremely private and passionate strategy to plane inside artistry, protection modifications, 24-7 providers and rather more. Our new firm model honours these highest requirements our individuals themselves have set for our business.”
A New Emblem, Mixing Innovation with Custom
The brand new brand celebrates the corporate’s profitable shift towards constructing, designing, servicing, and modifying the world’s finest jets.
‘The image itself, the Bombardier Mach, options the silhouette of an plane breaking the sound barrier—an ode to the ambition and revolutionary spirit of Bombardier’s proficient individuals—whereas the strokes of wind over an plane reference the corporate’s deeply rooted heritage and the Learjet model’s storied winglet iconography.’
Mixing expertise specializing in buyer expertise and class can also be evident within the customized typeface used within the new brand. The typeface is up to date but elegant, that includes refined serifs that echo the image’s design and underscore Bombardier’s dedication to precision.
Within the announcement, the corporate additionally highlights its EcoJet analysis undertaking, which employs a blended-wing-body plane to slash carbon emissions by as much as 50%.
Moreover, the corporate reaffirms its dedication to defence providers, together with the versatile Bombardier International 6500, tailor-made for surveillance, reconnaissance, and multi-mission duties.
In the end, Bombardier’s unveiling of its new model id marks a major milestone. With a concentrate on innovation, buyer expertise, and sustainability, Bombardier continues to set new requirements within the aviation business. This rebranding displays their dedication to excellence and ongoing efforts to form a brighter future for aviation worldwide.
About Bombardier
Bombardier designs, builds, modifies, and maintains the world’s best-performing plane for the world’s most discerning individuals, companies, governments, and militaries. Meaning exceeding requirements and understanding prospects effectively sufficient to anticipate their unstated wants.
They’re dedicated to pioneering the way forward for aviation—innovating to make flying extra dependable, environment friendly, and sustainable. They’re additionally enthusiastic about delivering unrivalled craftsmanship and care, giving our prospects better confidence and the elevated expertise they deserve and count on as a result of individuals who form the world will at all times want the most efficient and accountable methods to maneuver via it.
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