One other challenger to company orthodoxy, Superson, is ramping up its international enlargement with a brand new EMEA hub in Amsterdam.
Superson, already within the Nordics and APAC, was based by former Purple Bull marketer Samppa Vilkuna who had bored with businesses: “specializing in their very own agenda, relatively than the wants of their shoppers.”
Superson hand-picks expertise with out the excessive overheads or retainers related to conventional businesses and works with Google, Amazon, Unilever, Pfizer, Burger King, Sony Cell, HP, Purple Bull, Nationwide Hockey League (NHL) and Greenpeace amongst others.
Superson has now made two senior appointments, former Virgin marketer Cathy Desaunois as MD EMEA and artistic director Jussi Solja as a part of its plan to launch shopper hubs in all key company markets all over the world.
Founder Vilkuna (above) says: “In the present day’s entrepreneurs navigate new applied sciences, new competitors, and new markets every day and each problem is exclusive. We don’t imagine the answer to those challenges could be met by the outdated work practices of an incumbent company with a restricted expertise pool. Superson was born because the antidote – an working system for business creativity uniquely positioned to work with startups, scale-ups and multinationals from any business sector, on any facet of their advertising and marketing.”
