There was a little bit of controversy over the identify “parasite website positioning” within the business and Google itself would not just like the time period both. So that they stated they are going to be renaming parasite website positioning to some new time period within the close to future.
Danny Sullivan, the Google Search Liaison, wrote on X, “We do not use that time period internally. I anticipate you will note us assign a time period to the sort of exercise within the close to future, together with additional steerage.”
Google beforehand advised us it doesn’t use the time period parasite website positioning internally however Google did add that it has been taking steps to deal with these points.
Danny Sullivan added, “We do have some steerage about the sort of exercise on the web page under, the place the important thing definition includes it being from a 3rd occasion and “largely unbiased of the principle web site’s function or produced with out shut supervision or the involvement of the first web site.”
Right here is that submit:
We do not use that time period internally. I anticipate you will note us assign a time period to the sort of exercise within the close to future, together with additional steerage, as I touched on right here: https://t.co/el6RIMFgxr
We do have some steerage about the sort of exercise on the web page under, the place the important thing… pic.twitter.com/FfT8PFCwqa
— Google SearchLiaison (@searchliaison) December 11, 2023
What would you identify it, if not parasite website positioning?
Discussion board dialogue at X.