On the 2023 B2B Advertising and marketing Awards, Revere took dwelling the Gold for ‘Greatest channel advertising and marketing initiative’. The company labored with Westcoast, an IT distributor, to create a holistic marketing campaign which utilised a plethora of channels. Ultimately, Revere smashed its goal with a 20% open charge on emails, a click on by means of charge of 6% and 33,000 impressions from the preliminary marketing campaign launch.
Kavita Singh, Senior Content material Editor, B2B Advertising and marketing, sat down with Zoe Bevis, Consumer Companies Director, Revere, to mirror on the marketing campaign’s success in addition to what it takes to win such a coveted award. In addition they dive into why gross sales alignment was essential for this particular marketing campaign, in addition to her prime tip for B2B advertising and marketing corporations who wish to create standout campaigns like Revere.
Need extra? We break down the total marketing campaign in a downloadable report right here. Discover out all of the in-depth particulars, what the judges considered the entry and extra.
