Microsoft Promoting Responsive Search Advertisements migration deadline prolonged by 5 months to 1 February 2023

Actioning on direct suggestions continues to be our precedence at Microsoft Promoting, particularly as we attempt to help you throughout these unpredictable occasions when chances are you’ll end up coping with fixed change from macroeconomic situations, the evolution of the digital panorama, and extra. We’ve taken motion to make it simpler so that you can act on an essential change for our platform. For these of you who’ve already migrated to Responsive Search Advertisements (RSAs), congratulations for future-proofing with us. For individuals who should still be engaged on the Expanded Textual content Advert to RSA migration, we heard your want for extra time and have prolonged our timeline by an extra 5 months.

Now, beginning on 1 February 2023, RSAs would be the solely search advert sort that may be created or edited in customary search campaigns. With the main target of this migration being that will help you effectively drive a stronger return on funding (ROI), Expanded Textual content Advertisements will proceed serving together with RSAs, however we’ll now not help the flexibility to create new, or edit present, Expanded Textual content Advertisements transferring ahead. That is an extension from the beforehand deliberate 29 August 2022 deadline.

We proceed to see a mean of 7% conversion charge enchancment for advertisers who’ve switched from Expanded Textual content Advertisements to RSAs utilizing comparable belongings. In case you’ve already accomplished this migration, you’ve taken an essential step to future-proof with Microsoft Promoting, and we hope you’re already experiencing these efficiency advantages. In case you’re nonetheless within the migration course of, listed below are the 2 beneficial approaches to start out experiencing these beneficial properties by simply guaranteeing all your advert teams have not less than one RSA:

 

1. Use the Suggestions tab in Microsoft Promoting on-line so as to add AI-generated RSAs primarily based in your present Expanded Textual content Advert asset. You might make the most of the auto-apply suggestions that will help you automate the implementations.





2. If you have already got RSAs arrange in Google Advertisements, use the Google Import device to reflect your campaigns and advert teams with a pair clicks in Microsoft Promoting Editor or on-line.

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