To lift model consciousness amongst pet dad and mom, uncooked pure pet meals firm Stella & Chewy’s labored with media technique company Exverus Media and promoting experiences firm PadSquad for a “Look of Uncooked Love” marketing campaign that focused pet dad and mom with cellular AR advertisements.
The marketing campaign programmatically focused pet dad and mom throughout pet-related web sites and boards, encouraging them to seize a “uncooked picture second” with their pets that may very well be shared to social media. Individuals may select a colourful body to encompass their picture earlier than sharing.
“PadSquad’s progressive codecs and use of AR actually helped us stand out in a crowded market,” stated Rachel Brubeck, senior supervisor of digital advertising at Stella & Chewy’s. “What we’re doing transcended what a typical advert is. Individuals love the expertise a lot they’re taking selfies and sharing them on social media.”
The “Look of Uncooked Love” marketing campaign had an engagement charge of seven% of whole impressions and noticed folks share their branded images on social media at 702% above the anticipated benchmark.
In keeping with analysis company Kantar Millward Brown, the marketing campaign grew Stella & Chewy’s model consciousness market share by 2 factors and resulted in an 18-point carry in aided model consciousness, a 21-point carry in consideration and buy intent, and a 17-point carry in model consideration.
“Interactive advert codecs drive enterprise outcomes,” stated Lance Wolder, head of technique and advertising at PadSquad. “Now, so simple as that sounds, you want the appropriate alignment between companions to convey profitable interactive experiences to market.”
