We just lately mentioned whether or not or not shoppers need manufacturers to make social statements with our sister publication, The Hustle. The primary consensus is as an alternative of constructing broad social media statements, shoppers need manufacturers to make tangible modifications to enhance broader communities.
Nike and Dove are doing simply that with their current partnership which is extremely on-brand and has the potential to make a optimistic influence.
Final month, Nike and Dove introduced a brand new initiative referred to as Physique Assured Sport — a bundle of teaching instruments and sources to construct physique confidence amongst 11 to 17-year-old women via participation in sports activities.
The 2 manufacturers carried out a world survey of two,000 individuals to higher perceive tendencies associated to women’ participation in sports activities worldwide. The survey discovered:
- 45% of ladies drop out of sports activities throughout their teenage years as a result of impacts on physique picture and shallowness related to puberty
- 74% of the ladies surveyed stated their coaches positively impacted their confidence
Physique Assured Sport equips coaches with the instruments and sources they should instill confidence of their feminine athletes, making them extra more likely to proceed taking part in sports activities.
Collaborating in sports activities has numerous advantages for ladies and women together with:
- Elevated confidence and shallowness
- Decreased threat of well being points like breast most cancers and osteoporosis
- Higher tutorial efficiency
- Elevated management, teamwork, and goal-setting abilities
Why this partnership is sensible for Dove and Nike
Dove has been a champion for optimistic physique picture for years. By way of the Dove Self-Esteem Venture, the model has developed numerous campaigns and sources to assist physique literacy and confidence in younger women worldwide.
As a number one health attire model, Nike has a vested curiosity on this planet of athletics and is concentrated on growing women’ participation in sports activities.
Earlier this 12 months the model premiered “You Received This” — a YouTube sequence highlighting the influence of athletic participation for younger women. Nike additionally partnered with Spotify to develop the Make Strikes Fund, which awarded grants to UK-based organizations that assist bodily and inventive actions for women.
The Physique Assured Sport initiative is an instance of firms placing sources behind a social trigger that aligns with every model’s values and buyer base.
